These past two weeks have been very busy for ROKA; first was our A/W2012 photoshoot (behind the scenes images to be released soon- keep your eyes peeled!) and now we are in Paris at the esteemed Premiere Vision fabric trade show seeking out some new fabrics for the latest ROKA collections. Since the fabric we use is so important to us, we decided to let you know exactly why we use the fabric we do to construct our garments.
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| Lodi in Tencel |
ROKA strives to be environmentally friendly and reflect this with our fabric use; the first, tencel, is a fabric made with wood pulp from sustainable tree farms whose making process recovers or decomposes all solvents and emissions. As well as being fully biodegradable, tencel is soft, breathable lightweight and comfortable to the wearer whilst being incredibly durably and resistant to wrinkles. Perfect for our ROKA girls!
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| Pine hills in Bamboo & Modal |
Our bamboo garments are incredibly soft and create a smooth and luxuriously comfortable fit. The environmental benefits from bamboo are staggering, as the fastest growing plant in the world, bamboo is 100% naturally grown, with no help from man, pesticides or fertilisers. It also yields ten times more produce per acre than cotton. For the wearer, bamboo has a unique thermo-control property; in heat bamboo is cool to the touch and this is maintained in the fabric, it also absorbs moisture and has good ventilation. However you can also benefit from wearing bamboo in the winter as using a bamboo garment as a base layer traps warm air next to the skin keeping you snug all day long!
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| Rio Dell Tank in Modal |
Modal fabric is the final fabric that ROKA regularly uses, made from the wood pulp from beechwood trees, it has many benefits for the wearer. Firstly, it is cool to the touch and very absorbent so dyes easily and becomes colour fast after submersion in warm water. Modal is often compared to cotton, however modal solves cottons notorious shrinkage problem as modal is extremely resistant. Modal is also less likely to fade through friction and stays soft after repeated washes.
Next week we’ll tell you all about what we got up to and what we found in Paris!
Nicole@ROKALondon
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